sonic identity creation process
Development of an audio concept
First of all, we are holding a briefing. The client does not need to describe technical details or represent how the music should sound accurately. We only need to know the nature of your brand and the emotions your business wants to give customers.
Branded audio materials in various treatments and interpretations are ready to soun.
After agreeing on the brief and concluding the contract, we develop the audio concept of the brand. In the audio concept, we show what melody is needed, how it expresses the brand's character, and what message it carries to the target audience.