Corporate radio is a comprehensive solution that includes elements of background music and audio branding, an internal communication system for informing company employees and shaping a unified corporate culture.
Sonic identity, or audio branding, is the creation of a unique musical composition in accordance with a company's brand platform. The composition may also include an audio logo - a short combination of notes or sounds. Audio branding always goes hand in hand with the visual and semantic components of the brand, helping to convey the mood, attributes, and personality of the brand, as well as increasing memorability and attractiveness of communications.
Background music is the type of music that plays in retail stores, sales and service offices, restaurants, hotels, and other similar places. As an audio marketing tool, background music allows businesses to control the mood of their visitors and encourage them to take desired actions, such as walking through the store faster or slower, reducing the noise of other customers' conversations, and eliminating the unpleasant silence in the room. We offer a solution that includes the delivery of equipment, setup, and access to continuously updated legal audio content streaming.