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How background music affects retail business

Background music is an important element of the atmosphere created in public places such as restaurants, shops, and bank branches. This musical component is an integral part of the visual and sound design of these spaces. In this article, we will look at how background music affects business in retail, banking, and hospitality and why it is such an important tool for enhancing the customer experience.

Musical accompaniment is one of the most effective tools for influencing the emotional state of the customer. Studies show that properly selected background music can increase sales and improve customer satisfaction.

Background music in banking:

In the banking sector, background music has a different meaning. It can soften the atmosphere and make the service process more comfortable for customers. Many banks use calm and relaxing music to create a friendlier atmosphere and reduce the feeling of tension associated with banking operations.

Background music can also help to drown out unwanted noise in the establishment, such as the sound of printers and conversations of other customers. This can help create a more peaceful and pleasant atmosphere for customers.

An example of a bank that successfully uses background music is TD Bank. They use calm music to create a relaxing atmosphere while customers wait in line.

Background music in retail:

In retail, background music also plays an important role in creating an atmosphere and improving the customer experience. It can be used to attract the attention of customers, maintain a consistent brand image, and enhance the shopping experience. The right music can create a positive emotional connection with customers and encourage them to stay longer in the store and make purchases.
Studies have shown that faster-paced music can increase the pace of shopping, while slower-paced music can encourage customers to spend more time in the store and make more purchases.

Background Music in HoReCa:

Background music is an integral part of the atmosphere in establishments such as restaurants, cafes, bars, and hotels. It can significantly enhance the overall experience of customers and make their visit more enjoyable. Here are a few reasons why background music is good for the hotel business and examples of its successful implementation:

  • Sets the Mood:
Background music can set the tone and mood of the establishment, emphasizing its style and concept. For example, Italian restaurants may play music that corresponds to national traditions and creates an atmosphere of Italy. Bars and clubs may play music that matches their musical concept and mood.

  • Promotes Longer Stays:
Background music can make customers linger in the establishment longer than they planned. Music can create a relaxed atmosphere and make the visit more enjoyable. This can increase the revenue of the establishment as customers order more food and drinks, increasing the average check.

  • Improves Overall Impression:
Background music can significantly improve customers' impression of the establishment and increase their level of satisfaction. A quality selection of music can become an additional advantage for the establishment and help attract new customers.

Examples of successful implementation of background music in the hotel business:

Coffeelab cafe in Amsterdam: This cafe creates a laboratory atmosphere, and the background music corresponds to this concept. The music creates a cozy and friendly atmosphere that helps customers feel at home.
Mama Shelter Hotel in Paris: This hotel uses music to create an energetic and exciting atmosphere. The hotel's music playlist is carefully curated to match the hotel's brand and image.

Background music and food retail:

In a study conducted in 1999, it was found that background music can have a significant impact on consumer choices when selecting wines in UK supermarkets. The study was conducted by Adrian North, a psychology professor at Heriot-Watt University in Edinburgh, which included playing different genres of music in the wine section of a supermarket.

The study showed that when French music was played, customers were more likely to choose French wines, and when German music was played, they preferred German wines. Similarly, when classical music was played, customers tended to choose more expensive wines, while pop music encouraged the selection of cheaper wines.
These results confirm that background music can significantly influence consumer decisions in choosing a particular product, and that the right choice of music can help stores increase sales and improve customer interactions.

Background music is an important audio marketing tool that allows brands to create a recognizable sound image and emotional impact on their target audience. It can improve the mood of customers and increase customer satisfaction in retail, help reduce stress levels and improve employee productivity in offices, and even influence the choice of products and services. Properly selected background music can be a powerful sales tool and help increase business profits.

Contact us to use this audio marketing tool to increase sales and customer satisfaction.
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